Lead partner country:

PRIORITY 1 - Increasing competitiveness of the border area

There is only one King! Jan III Sobieski Trail as a transnational tourist product

Lead PartnerSpiczyn Commune (Poland)

Partnership Zhovkva’s Town Council (Ukraine)

Total budget288 800,00 €

Programme Contribution257 032,00 €

Duration18 months

Measure1.2. Tourism development

Project ref. numberIPBU.01.0200-06-477/11-00

The places in Poland and Ukraine, where the King Jan III Sobieski was born and where he resided, hunted, fought, visited friends, where he left behind a tangible witnesses of life, will be connected by tourist trails with numerous attractions. The idea of the Trail will unite local communities in the area from Lublin to Olesko in their efforts to improve tourist attractiveness of their regions and promote their cultural heritage. The Jan III Sobieski Trail is a wide concept of regional development, initiated in 2008 by the Institute of Cultural and Linguistic Adaptation, which has been systematically developed by six partner communes of the Lubelskie voivodeship, in cooperation with the Tourist Information Centre in Zhovkva and non-governmental organizations in Poland and Ukraine (e.g. Lion Society of Lviv, UNESCO Ecological Club). It is an interdisciplinary project, ranging geographically from Olesko - the king's birthplace - to Vienna - the place of his most famous war victory. The project "There is only one King!" is the next step in the process of developing the idea in the cross-border perspective. The main objective of the project is to establish cooperation with another ten local governments on both sides of the border, and then develop together four cross-border tourist routes - walking, cycling, horse-riding and driving route - to follow the heritage trail of the king and his dynasty. The routes will be planned in a way so as to cover the territory of partners who will join the JIIIS Trail project.

The routes are being developed by a team of eight experts from Poland and Ukraine. They are preparing a map of 480 key locations with tourist, historical and cultural attractions. These places will be photographically recorded and visualized on the Internet. The first stage of the project implementation resulted in the design of small architecture structures (including advertising stands, souvenirs kiosks, advertising poles, solar street lamps), as well as promotional items, which are to ensure a visual identification of the Trail. The Trail will be promoted in the film with 3D elements, depicting the King John III Sobieski and the period of 17th century, promoting neighbourly relations of Poland and Ukraine. The film will be addressed mainly to young audience in the Lubelskie voivodeship and Lviv region. The use of 3D animation in the film will allow to use new technologies to explain the relation between the present and the past in the Polish-Ukrainian borderland. As the idea of the Trail is to establish the wide cross-border partnership, the International Operations Centre of Jan III Sobieski Trail was created to develop and monitor the standards of cooperation. The Centre will also ensure equal access to the knowledge on JIIIS Trail for institutional partners, it will supervise communication between the partners and it will work towards the promotion and further expansion of the Trail.